” Highlights, the changes in only nine weeks:
- listener-membership has fallen 3 581 (−7.84%, 1-in-13), from 45 690 to 42 109
- KPFA listeners −13.6%, so 1-in-7 (14 334 → 12 385, so −1 949)
- KPFT listeners +21.2% (3 569 → 4 327, so +758)
- WBAI listeners −30.1% (8 240 → 5 761, so −2 479)
- WPFW listeners −4.2% (6 293 → 6 029, so −264)
- staff membership has fallen −1.5% (970 → 955, so −15) “
Report to the Local Station Board by Leslie Radford
The whole thing: http://kpfk.org/index.php/k2-categories/from-the-general-manager/9319-report-to-the-local-station-board-15-november-2015#.VkqbZHarQy5
“…OCTOBER FUND DRIVE
Our fund drive came in at 80% of goal. Although that’s not enough, it is better than recent fund drives. I previously distributed a spreadsheet of the amounts raised by each show per day to the LSB.
Looking forward, we will continue to ask our unpaid staff to take more of a role in the fund drive. The drives are particularly demanding on unpaid staff because they need to acquire premiums and prep for pitching, in addition to their regular contributions to the station. We also need to find ways to maximize fund raising in our overnight hours. We tried putting health and spirituality premiums in that stretch, but it didn’t result in enough revenue to keep the phone room open overnight.
Thanks to two volunteers, the copy room where stationary is stored, has been organized so that we can inventory what we have and what we need in advance of the tax season mailings.
The Halloween Monster’s Ball essentially broke even, but it did open up a solid connection with The Airliner for future events. Batacuda, organized by one of our unpaid collectives, was last night….”
[From me, Sue: Why should the phone room be open overnight on weekdays, it’s not open overnight on weekends.]