Why Radio? Thanks to Dick’s blog
“He was the first person I ever knew that went to Las Vegas every January to the Consumer Electronics Show; now known simply as CES. Each year he would bring new and innovative electronic products into the store.”
”Boomers actually began crossing the 70 year old threshold in 2016 and will be growing the 70+ demographic population until the year 2034. Over the next ten years, our numbers will eclipse 55 million with a growth rate twice that of people aged 18-49. ””
When I think of all the things that made radio important in people’s lives, I can’t help but notice that these very attributes are now fulfilled by other sources, and often done better than broadcast radio. Here’s a partial list of what I’m talking about:
- Weather: The Weather Channel, Accuweather etc.
- News: NY Times, Washington Post, TV News Apps, other News Apps etc.
- School Closings: Schools notify students, faculty & staff via text messages, websites etc.
- Births/Deaths: social media etc.
- City Council/School Board meetings: watch them online live
- Road closures or other important information: text messages, websites, emails
- Sports: the schools broadcast games online
- Or to put it more simply, everything radio was famous for, today is easily accessible via the internet on a smartphone”
I know that these are not relevant to KPFK, but please interpolate.
- ” My friends, who are now grandparents, have told me stories about riding around with their grandchildren in the car, and their grandchildren have literally asked why they can’t skip past a song when they are listening to a local station. That generation will never embrace traditional terrestrial radio
My wife & I both had long, nearly 50 year radio careers and after long discussion she says the “why” is local sports. I don’t have a “why” yet. I can out-cume any smaller market station with my phone. When everyone is media – nothing is special. No one loves radio more than me. But, the business model is toast
Radio in 2022 serves zero purpose for me and Sirius/XM serves no purpose for me either. Here are the reasons. 1-Any song that I would want to hear, I already have in my computer. 2-I would respond positively to DJs who have quick minds who could do adlib humor. Those DJs are extinct.
As I have said over and over, STUPID owners and STUPID management have thumbed their nose at the LOCAL market. They have abandoned their purpose and so the LOCAL market has abandoned them! In their ever present STUPID “do it on the cheap” mentality they have raised the middle finger to those who were their
If you are listening to radio via their WEB stream or via their over-the-air signal, you will hear their commercials. 4+ minutes of commercials is not a long break by today’s standards. Many music stations run over 10-minute breaks (20, :30 spots) and to me that is unlistenable. And frankly, that is what drove me to XM and now independent Internet radio. Now cell phone carriers are inserting spots at the beginning of a connection. But these are very short.
Interesting we’re told we need more local content. Oh, but don’t give the scores of last night’s local game; they can get that on their phones. Oh, don’t do school closings on-air, that’s what your website is for. Don’t mention the school board meetings, no one cares. Don’t make the tamest joke about the Mayor; corporate doesn’t want to defend your butt. If you’re simply going to give everything away to the Internet or what’s left of newspapers, maybe quit whining? Y
“. . . in the public interest . . . “
When hands and eyes are busy at other things, radio still pleases.
it still frees up eyeballs for other tasks like driving. I still prefer to listen to NPR than any podcast. Newsradio for up to date information. Am also addicted to the many college radio stations where I live, introducing me to mindblowingly excellent music that I’d never find on streaming services or anywhere else. In homes with smartspeakers, it’s a lot easier to tell Alexa to play a radio station with music you like than it is to get Alexa to do a playlist from a streaming service.
my grandmother in the 1950s and 1960s. You NEVER, EVER disturbed her when “Hometown News” was on because it gave the obituary listings, farm prices, and police reports from the region. Local service at its finest. When I beg
My recurring night sweat is being in a station with an office and being ignored by everyone as I desperately try to find a format or solution or any little thing I can do to be relevant. It’s the obsolete nightmare and it’s worse than “the dream” ever was.
You can’t be a jukebox with static, fade, power and signal direction changes etc. Live and local with relatable personalities will bring audiences back. Again, terrestrial commercial broadcasters have to find their WHY!
Human companion, when not voice tracked.
Back when we were radio kids, the answer was different for different folks. For some radio was a friend, for others a jukebox, and for still others, a link to their world.
Dick, I think the why at least for noncommercial stations is curiosity. Folks open to new ideas, to learning from expert presenters about musical geniuses, who truly appreciate the beauty of thoughtful curation will continue to discover and support those stations. It’s still your lean back companion, succinctly providing local weather and news updates. And lubricating commerce with brief sponsor reminders. Keep it about passion and joy and respect for the audience. It won’t matter whether folks get us via the smartphone or the new smart-tooth implant, they will still seek and support radio. Be there for them, the opinion makers in our communities and they will be there for us.