Much L.A. radio hay was made over the placing of a KPCC 89.3 FM billboard advertising its “Ideas not ideology” slogan practically on top my radio station’s studios at KPFK 90.7 FM, where I host the Pocho Hour of Power every Friday at 4 PM.

As I walked in today, I was alerted that someone had replaced the KPCC billboard with our own KPFK billboard. Didn’t know we had such a substantial advertising budget.

Nice job! (above photo by KPFK’s Ernesto Arce) Here’s the before picture: